NAS Airlines Proposed Marketing Strategy Essay Example | Topics and Well Written Essays - 750 words

NAS Airlines Proposed Marketing Strategy - Essay Example The company has the capacity to evolve to a hybrid operation model with business class seating. The airline company serves 13 domestic destinations and 11 international destinations. Some of the international destinations include the Sana’a route to Yemen in 2009, direct route to Kochi and Kozhikode, India in 2010, Sharm el Sheikh and Assiut in Egypt, in Turkey the airline started services in 2011 in Istanbul, Antakya, and Adana. The company started its services in Karachi and Lahore in Pakistan in 2011,and in 2013 started operations in Dammam and Yanbu in Khartoum, Sudan (Saudi Arabia Tourism Report 33). The company has recently introduced Global Flights program to offer low cost rates between flights in Jeddah and other regions in Asia, Europe or Africa. The launch of Jeddah-London Gatwick services enabled the firm to become the first low-cost carrier to provide service in United Kingdom market. Flynas is the leader of lost cost carrier in Saudi airline since it sets a new s tandard of efficiency in the region. This year the company has had some key developments that include the launch of global flights route program from Jeddah to London and a daily service between Jeddah and Abha to support the increasing capacity of the domestic routes that will drive economic growth in major cities in the kingdom. The expansion program has been possible since the firm has added 3 airbus aircrafts fitted with business economy cabins that amount to a major leap for the firm in the airline industry. Saudi Arabia Tourism Report Q4 2012 (3) says that Saudi Arabia’s FlyNas ends the domestic monopoly market strategy and currently aims to break in the international circles like other airlines. The low cost operator has managed to launch flights between Riyadh-Gatwick and has plans to build long haul operation from the kingdom. In 2014, the company has been successful in the establishment of flights to Kuala Lumpur, Manchester, Surabaya, Casablanca, and Jakarta